- New

We are proud and happy to present the new model in our BIC 4-colour collection, which will highlight the different languages on the Mur des je t'aime : the BIC 4-colour ‘Eu amo-te’.
Made in the Ile de France region since 1972, the BIC 4 colours is an iconic, practical pen that is loved and collected by young and old alike.
The association of these two French icons, the 4-colour BIC and the Mur des je t'aime, seemed obvious to us: the medium magnifies the message, and vice versa.
The visual has been carefully selected to highlight the ‘Eu amo-te’ by positioning it in the centre of the pen, while perfectly respecting the original artwork.