- New

We are proud and happy to present you the new model of our BIC 4 colours collection which will highlight the different languages of the Mur des je t'aime.
Made in the Ile de France region since 1972, the BIC 4-colour is an iconic, practical pen that is loved and collected by young and old alike.
The association of these two French icons, the 4-colour BIC and the Mur des je t'aime, seemed obvious to us: the medium magnifies the message, and vice versa.
The visual has been carefully selected to highlight the ‘사랑합니다’ by positioning it in the centre of the pen while perfectly respecting the original artwork.
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