- New

We are proud and happy to present the new model in our BIC 4-colour collection, which will highlight the different languages on the Mur des je t'aime : the BIC 4-colour ‘I Love You’.
Made in the Ile de France region since 1972, the BIC 4 colour is an iconic, practical pen that is loved and collected by young and old alike.
The association of these two French icons, the 4-colour BIC and the Mur des je t'aime, seemed obvious to us: the medium magnifies the message, and vice versa.
The visual has been carefully selected to highlight the ‘I love you’ by positioning it in the centre of the pen, while perfectly respecting the original artwork.